Larry Carpenter, President and CEO of Clovercroft Publishing, began his business career in the packaged goods industry after obtaining his MBA from the University of North Carolina. He began working in marketing at Procter & Gamble in 1980. In 1984, he became Marketing Manager for Campbell Condensed Soups. He was later promoted to Director of Marketing, the youngest in Campbell’s history.
In 1987, he was recruited to become the Sr. Vice President of Sales and Marketing for Ingram Book Company, the world’s largest wholesale distributor of books. Beginning in 1991, he served as Vice President of Marketing for Ingram Micro, the world’s largest distributor of computer hardware and software. Returning to Ingram Book Company in 1994, Carpenter became President of Ingram Christian Resources. In 1997, when Ingram purchased Spring Arbor, the nation’s largest Christian products wholesale distributor, Carpenter was promoted to President and CEO.
In 1999, Carpenter left Ingram to start his own company. FaithWorks was the first full-service distributor of Christian products. By 2005, FaithWorks represented over 300 Christian publishers with 1,200 authors and over 5,000 titles. FaithWorks was purchased by an English company, Send the Light (STL). STL combined FaithWorks and Appalachian Distributors, which it also purchased in 2005, to become STL Distribution. Carpenter continued to head up the full-service distribution efforts and became Chief Marketing Officer for all of STL Distribution.
In 2007, Carpenter left STL Distribution to become Vice President of Marketing for Non-Fiction Books for Thomas Nelson Publishing. Thomas Nelson is the largest Christian publisher in the world. In 2008, Carpenter accepted the position of President and Publisher of Standard Publishing. Started in 1866, Standard is one of the premier publishers of Christian curriculum, Vacation Bible School products and Children’s books. By 2010, Carpenter had guided Standard to the position of the fourth largest Children’s Christian publisher in America. In May of 2010, Carpenter stepped down as President of Standard Book to start his own company, Christian Book Services.
One of the key strategic partners used by Clovercroft Publishing is Ingram Content Group. Ingram provides all of the “back room” fulfillment services for our clients’ products. In addition, we utilize Ingram’s sales force to sell in to the large retail chains, mass merchants, internet retailers, catalogers and wholesale distributors. Ingram Content Group is used heavily throughout the USA as a major distributor for independent book stores. Ingram has warehouses in Oregon, Pennsylvania, Tennessee, and Indiana. They also operate a print on demand business under the Lightning Source brand with facilities in Tennessee, Pennsylvania, United Kingdom, France and Australia. The company also provides full service distribution including sales and marketing services via its Ingram Publisher Services division.